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<img src="/upload/image/20251121/20251121141610_12424.jpg" alt="" />


	加利福尼亚州旅游会展局（Visit California）携手 14 家合作伙伴近日在台北、广州和成都举办线下路演活动。这是加州旅游局自 2019 年以来首次重访大中华区这几个重要门户城市，与当地旅游业界重新开展面对面交流。


	Visit California led a delegation of 14 partners on a trade mission to Taipei, Guangzhou and Chengdu in past week, the state’s first return to the key gateway cities since 2019.


	此次三站路演累计与逾 300 位业内代表会面，充分彰显加州旅游局对这一充满活力、具有战略意义的国际市场的长期投入与坚定承诺，再次巩固了加州作为中国游客“最欢迎、最向往”的美国目的地形象。


	Aiming to reestablish in-person engagement with the region’s leading travel partners, the events included meetings with more than 300 local industry representatives. The mission underscored Visit California’s long-term commitment to one of its most dynamic and influential international markets — reaffirming California’s position as the most welcoming and aspirational U.S. destination for Chinese travelers.


	加州旅游局总裁兼首席执行官 Caroline Beteta 女士表示：“中国一直是加州最重要、最具价值的国际市场之一。过去近 15 年，我们与中国旅游业伙伴建立了紧密且富有创意的合作关系。此次重返这些关键城市，不仅代表我们对市场全面复苏的信心，也为吸引中国游客再次走进加州、体验‘超凡游乐场’（Ultimate Playground）带来新的机遇。”


	“China has long been one of California’s most important and valued international markets,” said Caroline Beteta, president and CEO of Visit California. “For nearly 15 years, Visit California has worked with local travel trade to build long-lasting relationships that continue to grow in strength and creativity. Going back to these markets not only reinforces the confidence and enthusiasm we share for the market’s recovery but also opens new opportunities to inspire Chinese travelers to return and experience the Ultimate Playground.”


	<img src="/upload/image/20251121/20251121141622_74482.jpg" alt="" />


	中国仍是加州最具韧性的国际客源市场之一。加州旅游局深耕中国市场已近 15 年。疫情前，中国是加州最大的海外客源国，2019 年中国访客达到 100 万人次，消费超过 27 亿美元。随着市场回暖，预计 2025 年中国游客在加州的消费将达 20 亿美元，访客人数回升至 65.6 万人；2026 年消费预计增至 21 亿美元，访客人数进一步达到 68.4 万人。同时，中美航线运力正在稳步恢复，目前每周航班数量已接近双边协议允许的 50 班上限。


	China remains one of California’s most resilient international markets. Visit California has invested in China for nearly 15 years. Before the pandemic, China was California’s top overseas source market, welcoming 1 million visitors who spent over $2.7 billion in 2019. As the market continues its recovery, Chinese visitor spending is projected to reach $2 billion in 2025, with 656,000 travelers visiting the Golden State. In 2026, spending will reach $2.1 billion, and visitation is projected to reach 684,000 from the market. Air connectivity between China and the U.S. is steadily rebounding, with flight capacity nearing the maximum allowable 50 weekly flights under the bilateral agreement.


	如今，加州正向中国游客发出再次启程的邀请——无论是徒步、海滨度假、自驾公路旅行，还是在海边放松或品尝佳酿，加州丰富多元的旅行体验与触手可及的壮丽风光，将为每位旅客带来源源不断的灵感、体验与惊喜。


	California is inviting Chinese visitors to visit the Ultimate Playground, where an abundance of adventures and experiences give travelers permission to play their own way – on a hike, on a road trip or simply relaxing on a beach or tasting wine. With stunning scenery around every corner, travelers experience firsthand the richness and wonder that make California the Ultimate Playground, a destination filled with creativity, adventure and endless inspiration.


	* 图片由官方提供

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