What changes do you think about China's high-end hotel market in 2018? How did your hotel respond to these changes?
Keep analyzing and positioning our key feeder market under the always changing market; optimize the market segment with revenue management guidance, and take advantage of specific “Discovery” membership to provide the competitive benefits to our key clients, which efficiently enhance our guest staying experience and loyalty. The biggest change for the Quanzhou/Jinjiang market is the increasing rooms’ inventory of international and local hotels, pushing onto the already crowded market. In order to stay current, our teams primarily focus is to deliver the best possible staying experience for our guests.
More and more high-end hotels are entering the Chinese market, leading more and more fierce competition. What measures will you take to deal with the fierce competition environment?
Different hotels have individual positioning, as more and more international branded hotels entering the market. We find out and focus on our own advantage including service, location, brand benefits and time-honored reputation etc to provide a more competitive brand staying experience for the Quanzhou & Jinjiang market. We are actually planning to start this year with comprehensive renovations of our guest rooms, the Executive Lounge and Lobby Lounge. This very big project will be leading us into 2020（18th World Middle School Students Game）. In addition, ongoing improvements of service standards are key to retain our loyal international and domestic client base.
What noteworthy cases of service innovation, management innovation, scientific and technological innovation within hotel industry in the past year?
The biggest innovation during the past years has definitely happened in the technological sector due to the way accommodation is booked. Various booking engines linking OTA, Wholesale and other channels; the increasing importance of the hotels/group website for direct bookings.
What are the new features and changes of the cooperation between hotels and OTA?
More and more international hotel groups are encouraging travelers to book direct via the hotel’s official web site in order to reduce payments of OTA commissions, OTA channels are becoming more sensitive on rate parity to avoid losses, for Leisure and Resorts. For the domestic Chinese market, OTA’s are still key booking channels in particular during the CNY, May and October long holidays.
What’s the most memorable event or accomplishment of your hotel in 2018?
We actually had a tremendous year, the Hotel was very busy straight after the Chinese New Year until year end. We celebrated our 8th anniversary in style with an exhibition of the hotels development over the past years, launched a sun deck extension of our outdoor swimming pool, which proofed very popular with our international clientele and we retained our No. 1 position on TripAdvisor in Town.
What will be the focus of your hotel in 2019? Do you have any particular plans or ideas?
The focus for 2019 will definitely be on maintaining and increasing our market share within the city and ensuring to successfully complete the planned renovations on schedule, in order to be ready for the very important International School Sport Federation (IFS) events in 2020.
What’s your travel plan in 2019? What’s your personal standard to choose a hotel?
I do like to stay updated on hospitality trends and during my travels, I usually choose to try out a few hotels, either newly opened or renovated hotels to experience the latest designs, newest technology and exciting restaurant trends.
Could you sum up in one sentence to introduce what’s the most worthy to be experienced in your hotel to our readers?
We do very frequently receive excellent comments on our warm and welcoming service, the Hotels generous room size, our very comfortable beds and our excellent international breakfast buffet. All in all, exactly what you would expect from an international 5* hotel.