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雅高集团携手sbe在澳大利亚推出具有标志性的Hyde品牌
发布日期:2019年04月10日  来源:雅高

雅高集团与sbe合作开发的第一家国际HYDE项目落户澳大利亚黄金海岸。

继2018年10月收购sbe 50%的股份之后,雅高集团继续拓展与sbe的合作地域,选择将澳大利亚作为除美国之外的首个亚太市场,将代表豪华时尚生活方式品牌Hyde引入澳大利亚海岸。Hyde Paradiso于2019年3月登陆黄金海岸,这是一个充满时尚气息的乐园,陪伴游客度过漫长的夏日时光,其设计灵感源自洛杉矶著名的日落大道。这里全天开放,并将逐渐转型为晚间酒廊并提供餐饮体验。

Accor has chosen Australia as the first Asia Pacific market to expand its partnership with sbe outside of the US and bring its luxury lifestyle hospitality brand, Hyde to its shores following Accor’s acquisition of a 50% stake in sbe in October 2018.  Coming to the Gold Coast in March 2019, Hyde Paradiso is a fashionable playground for an endless summer, inspired by LA’s famous Sunset Strip. The venue are open all day and evolve into an evening lounge and dining experience.

雅高集团亚太区首席运营官Simon McGrath表示:“我们非常高兴能在澳大利昆士兰的黄金海岸与sbe开设雅高集团首个Hyde俱乐部。我们与sbe及其创始人兼首席执行官萨姆·纳扎里安(Sam Nazarian)的合作充分结合各自的优势,为宾客提供难忘的生活方式体验。Hyde Paradiso将会为黄金海岸带来崭新变化,设计精美且充满活力的娱乐场所,不仅是海边观景的好去处,其本身也将成为海边的一道美丽风景。”

Simon McGrath, Chief Operating Officer of Accor Pacific said: “We are extremely excited to open the first sbe venue for Accor in Australia, on Queensland’s Gold Coast. Our partnership with sbe and its Founder and CEO Sam Nazarian will combine the best of both our worlds to provide unparalleled lifestyle experiences for our guests. Hyde Paradiso will be a game changer for the Gold Coast, which is befitting of a sophisticated and energetic venue which will become the place to be and be seen by the sea.”

sbe创始人兼首席执行官萨姆·纳扎里安表示:“sbe团队非常高兴能通过与雅高集团的战略合作伙伴关系,以及与Simon McGrath及其才华横溢的团队密切合作,扩展我们的品牌。澳大利亚是一个富有朝气活力、充满增长机会的开放市场,能在黄金海岸推出Hyde品牌,我们激动万分。截止2020年,sbe旗下的酒店将增加到50多家,同时还将向住宅、美食和娱乐场馆扩张,其中包括正在筹划之中的全球150多个地址。我们期待未来能携手雅高集团,共同把我们的更多品牌、餐饮和娱乐服务带到澳大利亚以及世界各地。”

Sam Nazarian, Founder and CEO of sbe: “Everyone at sbe is hugely excited to expand our hospitality brands through the strategic partnership with Accor and to work closely with Simon McGrath and his talented team. Australia is such a welcoming, youthful, and dynamic market full of growth opportunities for our brands, and we couldn’t be more thrilled to launch Hyde on the Gold Coast. The sbe portfolio will grow to over 50 hotels by 2020, paired with tremendous expansion in the residential, culinary and entertainment venues, including over 150 global venues in the pipeline. We look forward to bringing more of our brands, dining and entertainment experiences to Australia and across the globe with Accor in the future.”

从洛杉矶光彩夺目的日落大道,到精美豪华的拉斯维加斯游乐场,再到充满特色的剧场体验,Hyde在每一处所在地造就神奇。Hyde品牌已从广为人知的日落大道旗舰店拓展到其他地区,包括南海滩、拉斯维加斯、洛杉矶市中心、迈阿密,未来还将扩展至整个美国乃至全世界。Hyde欢迎探寻者们前来一探究竟,在时尚豪华的环境中放松休闲,感受非传统酒店服务,并与有影响力的艺术家、名人和运动员共同聆听美妙音乐,乐享精致生活。

From Los Angeles’ dazzling Sunset Strip, plush Vegas playgrounds and exclusive arena experiences, Hyde creates magic in each venue. Hyde has evolved from its legendary Sunset Strip flagship to include locations in South Beach, Las Vegas, Downtown LA, Miami and more to come across the United States and beyond. Hyde seekers are welcomed to take refuge from the conventional hospitality experience and unwind in luxurious surrounds with the best music among a sophisticated community of influential artists, celebrities and athletes.

Hyde Paradiso将紧随迈阿密市中心Hyde酒店及公寓的开业步伐,开业迎宾。迈阿密市中心Hyde酒店及公寓是一座42层的高楼,拥有60间客房和410间已售出的豪华住宅,室内设计由屡获殊荣的设计师David Rockwell执掌,大楼设计则出自Arquitectonica建筑公司。佛罗里达好莱坞Hyde海滨酒店将于2019年第二季度开业。酒店拥有352套住宅,是迈阿密地区的第三家Hyde酒店。Hyde酒店和公寓还将向中东地区拓展,2020年将有新店在多哈开业。

Hyde Paradiso comes hot on the heels of the opening of Hyde Hotel and Residence Midtown Miami, a 42-tower property with 60 hotel rooms and 410 sold-out luxury residences, with interiors by award-winning designer, David Rockwell in a building designed by Arquitectonica. Hyde Beach House Hollywood Florida will open in Q2 of 2019 with 352 residences, the third Hyde property in the Miami area. Hyde Hotels and Residences will also expand into the Middle East, with an opening in Doha come 2020.

sbe重要的酒店和住宅品牌包括:SLS、Delano、Mondrian、Hyde、The House of Originals(Sanderson、St. Martin Lane、10 Karakoy、Shore Club)和The Redbury Hotels。sbe通过非传统餐饮集团(Disruptive Restaurant Group)平台创立了全球备受赞誉的餐饮品牌:Katsuya、Umami Burger、Carna、Cleo、Leynia、Diez & Siez和Filia,以及创新娱乐品牌:Hyde、Nightingale、Privilege dayclub、Black Orchid、S Bar、Skybar和Doheny Room。 

sbe's leading hospitality and residential brands include SLS, Delano, Mondrian, Hyde, The House of Originals (Sanderson, St. Martin Lane, 10 Karakoy and Shore Club) and The Redbury Hotels. Through its Disruptive Restaurant Group platform, sbe has created global award-winning culinary brands Katsuya, Umami Burger, Carna, Cleo, Leynia, Diez & Siez and Filia and innovative entertainment brands including Hyde, Nightingale, Privilege dayclub, Black Orchid, S Bar, Skybar and the Doheny Room.

sbe业务组合中的地标性项目包括:Delano南海滩酒店 - 迈阿密、巴哈玛SLS酒店 - 巴哈马、多哈Mondrian酒店 - 卡塔尔、Hyde Bellagio酒店 - 拉斯维加斯、Mondrian公园大道酒店 - 纽约市,以及均位于迈阿密的SLS LUX Brickell和Hyde Midtown酒店。即将开业的有棕榈岛迪拜Delano酒店、佛罗里达好莱坞Hyde海滨酒店,以及墨西哥坎昆SLS酒店。

Landmark destinations in the sbe portfolio include Delano South Beach in Miami, SLS Baha Mar in the Bahamas, Mondrian Doha in Qatar, Hyde Bellagio in Las Vegas, Mondrian Park Avenue in New York City and SLS LUX Brickell and Hyde Midtown both in Miami. Soon to open, Delano Dubai at The Palm, Hyde Beach House in Hollywood Florida and SLS Cancun in Mexico.

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